[Emerald] Predictably Irrational: The Hidden Forces That Shape Our Decisions20092Dan Ariely. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, NY: HarperCollins 2008. 280 pp. $25.95 www.harpercollins.com

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journal:Journal of Consumer Marketing

Authors:Brian A. Vander Schee

Published date:2009-1-23

DOI:10.1108/07363760910927064

PDF link:http://www.emeraldinsight.com/do ... 8/07363760910927064

Article link:https://doi.org/10.1108/07363760910927064

Article Source:Emerald


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