[Emerald] The persuasive effects of scarcitymessages on impulsive buying in live-streaming e-commerce: themoderating roleof time scarcity

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journal:Asia Pacific Journal of Marketing and Logistics

Authors:Shuaikang Hao; Ling Huang

Published date:2025-2-6

DOI:10.1108/apjml-03-2024-0269

PDF link:https://www.emerald.com/insight/ ... -2024-0269/full/xml

Article link:https://doi.org/10.1108/apjml-03-2024-0269

Article Source:Emerald


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