[Other] Transactional or relational exchange theory in B2C marketing: An agenda for a different type of relational exchange theory

xiangyuekui Post time 1 hour(s) ago | Show all posts |Read mode
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journal:Journal of Customer Behaviour

Authors:Aswo Safari; Gerald Albaum

Published date:2019-6-1

DOI:10.1362/147539219x15633616548579

PDF link:https://www.ingentaconnect.com/c ... 8/00000002/art00002

Article link:https://doi.org/10.1362/147539219x15633616548579

Article Source:Westburn Publishers


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