[Emerald] The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study

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journal:International Journal of Wine Business Research

Authors:Hoang Tran Phuoc Mai Le; Tianbao Ren; Jungkun Park

Published date:2023-10-27

DOI:10.1108/ijwbr-11-2022-0043

PDF link:https://www.emerald.com/insight/ ... -2022-0043/full/xml

Article link:https://doi.org/10.1108/ijwbr-11-2022-0043

Article Source:Emerald


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