[Wiley] The impact of green brand trust repair strategies on trust repair after greenwashing: From a brand legitimacy perspective

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journal£ºBusiness Ethics, the Environment & Responsibility

Authors£ºYi Zhou; Wei Zhang; Yu Feng

Published date£º2025-10-

DOI£º10.1111/beer.12699

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/beer.12699

Article link£ºhttps://doi.org/10.1111/beer.12699

Article Source£ºWiley¡£


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