[Other] Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms

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journal:Marketing Science

Authors:Ehsan Saremi; Upender Subramanian

Published date:2026-5-

DOI:10.1287/mksc.2024.0813

PDF link:https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2024.0813

Article link:https://doi.org/10.1287/mksc.2024.0813

Article Source:Institute for Operations Research and the Management Sciences (INFORMS)


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