[SAGE] Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products

cchow.01 Post time 5 day(s) ago | Show all posts |Read mode
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Edited by cchow.01 at 2026-6-20 16:31

journalㄩJournal of Marketing

AuthorsㄩLan Anh N. Ton; Rosanna K. Smith; Julio Sevilla

Published dateㄩ2024-3-

DOIㄩ10.1177/00222429231192049

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/00222429231192049

Article linkㄩhttps://doi.org/10.1177/00222429231192049

Article SourceㄩSAGE Publications


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