[Wiley] Consumer neuroscience on branding and packaging: A review and future research agenda

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journal:International Journal of Consumer Studies

Authors:Víctor José Cerro Rodríguez; Arta Antonovica; Dolores Lucía Sutil Martín

Published date:2023-11-

DOI:10.1111/ijcs.12936

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12936

Article link:https://doi.org/10.1111/ijcs.12936

Article Source:Wiley


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