[Wiley] Masstige as a mediator of the relationship between a typical user's image and brand preference

thaonguyen1001 Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Consumer Studies

AuthorsㄩMagdalena Kola里ska咎tronka; Pawe Krasa

Published dateㄩ2024-1-

DOIㄩ10.1111/ijcs.12920

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12920

Article linkㄩhttps://doi.org/10.1111/ijcs.12920

Article SourceㄩWiley


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