[Wiley] Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions

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journalㄩJournal of Consumer Behaviour

AuthorsㄩSuchi Aeron; Zillur Rahman

Published dateㄩ2025-1-

DOIㄩ10.1002/cb.2430

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2430

Article linkㄩhttps://doi.org/10.1002/cb.2430

Article SourceㄩWiley


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