[Taylor&Francis] Unraveling Green Consumption: A Mixed-Method Study of TPB Antecedents and Moderating Role of Social Media Marketing

anhpn2807 Post time 4 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Global Marketing

AuthorsㄩPooja Yadav; Akshita Dwivedi; Vibhuti Tripathi

Published dateㄩ--

DOIㄩ10.1080/08911762.2026.2645519

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2026.2645519

Article linkㄩhttps://doi.org/10.1080/08911762.2026.2645519

Article SourceㄩInforma UK Limited


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