[Other] The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers

SaraJa Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-25 08:32
Reward20points

journal:International Journal of Technology Marketing

Authors:Novia Yurika; Suryan Hartanto; Winna Darmawan; Evelyn Hendriana

Published date:2022--

DOI:10.1504/ijtmkt.2022.123890

PDF link:http://www.inderscienceonline.co ... /IJTMKT.2022.123890

Article link:https://doi.org/10.1504/ijtmkt.2022.123890

Article Source:Inderscience Publishers


Remark:
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Senior Member
  • post

  • reply

  • points

    1340

Return to the list