[Emerald] Brands in the eye of the storm: navigating political consumerism and boycott calls on social media

JungJinHyun Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩQualitative Market Research: An International Journal

AuthorsㄩVassilis Dalakas; Joanna Phillips Melancon; Izabela Szczytynski

Published dateㄩ2023-1-2

DOIㄩ10.1108/qmr-07-2021-0089

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0089/full/xml

Article linkㄩhttps://doi.org/10.1108/qmr-07-2021-0089

Article SourceㄩEmerald


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