[SAGE] Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

日与水居 Post time 3 day(s) ago | Show all posts |Read mode
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journal:Journal of Vacation Marketing

Authors:Killian Jialong Tan; Zhaoyu Chen; Tzung-Cheng Huan

Published date:--

DOI:10.1177/13567667251360434

PDF link:https://journals.sagepub.com/doi/pdf/10.1177/13567667251360434

Article link:https://doi.org/10.1177/13567667251360434

Article Source:SAGE Publications


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