[Taylor&Francis] The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis

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journalㄩJournal of Marketing for Higher Education

AuthorsㄩDongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung

Published dateㄩ2024-7-2

DOIㄩ10.1080/08841241.2023.2239723

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2239723

Article linkㄩhttps://doi.org/10.1080/08841241.2023.2239723

Article SourceㄩInforma UK Limited


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