[SAGE] EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions

Sundar010 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Marketing Research

AuthorsㄩNa Kyong (Kimberly) Hyun; Michael L. Lowe; Aradhna Krishna

Published dateㄩ--

DOIㄩ10.1177/00222437261440557

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/00222437261440557

Article linkㄩhttps://doi.org/10.1177/00222437261440557

Article SourceㄩSAGE Publications


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