[De Gruyter] Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩReview of Marketing Science

AuthorsㄩSohail Ahmad; Li Liang; Ahmad Iqbal; Irshad Hussain Sarki

Published dateㄩ2024-10-31

DOIㄩ10.1515/roms-2023-0118

PDF linkㄩhttps://www.degruyterbrill.com/d ... /roms-2023-0118/xml

Article linkㄩhttps://doi.org/10.1515/roms-2023-0118

Article SourceㄩWalter de Gruyter GmbH


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