[Elsevier] Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

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journalㄩTechnological Forecasting and Social Change

AuthorsㄩOihab Allal-Ch谷rif; Rosa Puertas; Patricia Carracedo

Published dateㄩ2024-3-

DOIㄩ10.1016/j.techfore.2023.123113

PDF linkㄩhttps://www.sciencedirect.com/sc ... 040162523007989/pdf

Article linkㄩhttps://doi.org/10.1016/j.techfore.2023.123113

Article SourceㄩElsevier BV


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