[Emerald] The green effect: how brand positioning fuels sustainable purchasing

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journalㄩProperty Management

AuthorsㄩGelvin Goestiawan; Njo Anastasia

Published dateㄩ2025-3-6

DOIㄩ10.1108/pm-07-2024-0068

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0068/full/xml

Article linkㄩhttps://doi.org/10.1108/pm-07-2024-0068

Article SourceㄩEmerald


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