[Emerald] The bright side of collective nostalgia: the influence on purchase intentions ofcorporate heritage brand products

KJANHNGOC Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩKybernetes

AuthorsㄩWenxia Tao; Yi Zhang

Published dateㄩ--

DOIㄩ10.1108/k-12-2024-3300

PDF linkㄩhttps://www.emerald.com/k/articl ... -12-2024-3300en.pdf

Article linkㄩhttps://doi.org/10.1108/k-12-2024-3300

Article SourceㄩEmerald


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