[Emerald] Nostalgic marketing, perceived self-continuity, and consumer decisions

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journalㄩManagement Decision

AuthorsㄩIlyoung Ju; Jihye Kim; Mark Jaewon Chang; Susan Bluck

Published dateㄩ2016-9-19

DOIㄩ10.1108/md-11-2015-0501

PDF linkㄩhttp://www.emeraldinsight.com/do ... 108/MD-11-2015-0501

Article linkㄩhttps://doi.org/10.1108/md-11-2015-0501

Article SourceㄩEmerald


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