[Elsevier] Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform

lanarey Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩYuzhou Chen; Yulin Zhang; Haowen Fan; Yiting Guo

Published dateㄩ2026-3-

DOIㄩ10.1016/j.jretconser.2025.104683

PDF linkㄩhttps://www.sciencedirect.com/sc ... 96969892500462X/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104683

Article SourceㄩElsevier BV


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