[Emerald] Virtual destination endorsers and brand trust: a source credibility perspective on branding small heritage cities

mrjohan90 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Hospitality and Tourism Insights

AuthorsㄩBiqiang (William) Sun; Mozard Mohtar; Sedigheh Moghavvemi

Published dateㄩ2026-6-19

DOIㄩ10.1108/jhti-07-2025-0784

PDF linkㄩhttps://www.emerald.com/jhti/art ... -07-2025-0784en.pdf

Article linkㄩhttps://doi.org/10.1108/jhti-07-2025-0784

Article SourceㄩEmerald


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