[Wiley] The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention

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journalㄩJournal of Consumer Behaviour

AuthorsㄩSunhwa Choi

Published dateㄩ2025-7-

DOIㄩ10.1002/cb.2505

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2505

Article linkㄩhttps://doi.org/10.1002/cb.2505

Article SourceㄩWiley


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