[Emerald] Communication strategies for eco-friendly apparel: experimentalevidence from Generation Z consumers in China

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journalㄩJournal of Fashion Marketing and Management: An International Journal

AuthorsㄩMengting Liu; Dapeng Liang; Xiaowen Zhou; Jiayin Sun

Published dateㄩ2025-7-24

DOIㄩ10.1108/jfmm-07-2024-0254

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0254/full/xml

Article linkㄩhttps://doi.org/10.1108/jfmm-07-2024-0254

Article SourceㄩEmerald


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