[Emerald] AI-driven marketing's mystery: forging destination love and image for brand equity |
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This post will be closed automatically in 2026-06-28 10:43
Reward10points
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AI-driven marketing's mystery: forging destination love and image for brand equity
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Predictably Irrational: The Hidden Forces That Shape Our Decisions20092Dan Ariely. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, NY: HarperCollins 2008. 280 pp. $25.95 www.harpercollins.com
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The role of destination brand experience, emotions and brand credibility in influencing destination brand equity
