[Emerald] Masstige consumption in the emerging market: mediating effects of brand happiness and moderating role of age

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journalㄩInternational Journal of Emerging Markets

AuthorsㄩJustin Paul; Subburaj Alagarsamy; Sangeeta Mehrolia

Published dateㄩ2026-6-16

DOIㄩ10.1108/ijoem-04-2025-0762

PDF linkㄩhttps://www.emerald.com/ijoem/ar ... -04-2025-0762en.pdf

Article linkㄩhttps://doi.org/10.1108/ijoem-04-2025-0762

Article SourceㄩEmerald


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