[Other] Building Social Media Brand Engagement: The Role of Content Quality, Source Credibility, and Customer-Based Brand Equity

hilihvator Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Promotion Management

AuthorsㄩTeja Khandolkar; Purva Hegde Desai; Saswat Barpanda; Nandakumar Mekoth

Published dateㄩ2025-8-18

DOIㄩ10.1080/10496491.2025.2546350

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10496491.2025.2546350

Article linkㄩhttps://doi.org/10.1080/10496491.2025.2546350

Article SourceㄩInforma UK Limited


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Victor91 Post time 3 day(s) ago | Show all posts

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