[Emerald] Cross-channel spillover effect of price promotion in fashion

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journalㄩInternational Journal of Retail & Distribution Management

AuthorsㄩYunjeong Kim; Yuri Lee

Published dateㄩ2020-6-29

DOIㄩ10.1108/ijrdm-12-2019-0393

PDF linkㄩhttps://www.emerald.com/insight/ ... -2019-0393/full/xml

Article linkㄩhttps://doi.org/10.1108/ijrdm-12-2019-0393

Article SourceㄩEmerald


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