[Emerald] Precise versus imprecise promotional rewards at small probabilities:

Aami212003 Post time 3 day(s) ago | Show all posts |Read mode
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Reward10points

journalㄩEuropean Journal of Marketing

AuthorsㄩQing Yao; Rong Chen; Ping Zhao

Published dateㄩ2013-5-24

DOIㄩ10.1108/03090561311307065

PDF linkㄩhttp://www.emeraldinsight.com/do ... 8/03090561311307065

Article linkㄩhttps://doi.org/10.1108/03090561311307065

Article SourceㄩEmerald


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