[Taylor&Francis] Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions

Marshtiger Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Marketing Communications

AuthorsㄩRahul Meena; Samar Sarabhai

Published dateㄩ2026-5-19

DOIㄩ10.1080/13527266.2024.2394782

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2394782

Article linkㄩhttps://doi.org/10.1080/13527266.2024.2394782

Article SourceㄩInforma UK Limited


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