[Other] Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising

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journalㄩMarketing Science

AuthorsㄩRemi Daviet; Yohei Nishimura

Published dateㄩ--

DOIㄩ10.1287/mksc.2024.1130

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/mksc.2024.1130

Article linkㄩhttps://doi.org/10.1287/mksc.2024.1130

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)


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