Based on the Improved Utaut Model to Study the Influencing Factors of User Participation Willingness in the Group Fission Marketing Model

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journal：2022 3rd International Conference on Computer Vision, Image and Deep Learning & International Conference on Computer Engineering and Applications (CVIDL & ICCEA)

Authors：Jinting Zhang; Feng Ding; Zuyi Zhang; Mengbo Wang; Yutong Feng

Published date：2022-5-20

DOI：10.1109/cvidliccea56201.2022.9825162

PDF link：https://ieeexplore.ieee.org/stampPDF/getPDF.jsp?arnumber=9825162

Article link：https://doi.org/10.1109/cvidliccea56201.2022.9825162

Article Source：IEEE。

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