[Taylor&Francis] Brand Loyalty, Measurement and Management. Jacoby, Jacob, and Robert W. Chestnut. New York: John Wiley & Sons, 1978. 120 pp

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journalㄩJournal of Advertising

AuthorsㄩDonald W. Jugenheimer

Published dateㄩ1979-6-

DOIㄩ10.1080/00913367.1979.10717981

PDF linkㄩhttp://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Article linkㄩhttps://doi.org/10.1080/00913367.1979.10717981

Article SourceㄩInforma UK Limited


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