[Taylor&Francis] How does anthropomorphism of AI-powered chatbots shape emotions and brand love? A study on Online Travel Agencies

hienpham2710 Post time Yesterday 18:25 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Tourism Research

AuthorsㄩSushant Kumar

Published dateㄩ2026-1-2

DOIㄩ10.1080/10941665.2025.2561707

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10941665.2025.2561707

Article linkㄩhttps://doi.org/10.1080/10941665.2025.2561707

Article SourceㄩInforma UK Limited


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