[Taylor&Francis] Exploring different virtual influencer types in green marketing: The roles of anthropomorphism, warmth, competence, and discomfort

hienpham2710 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Marketing Communications

AuthorsㄩHayoung Sally Lim; Jeongmin Ham

Published dateㄩ--

DOIㄩ10.1080/13527266.2026.2687804

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2026.2687804

Article linkㄩhttps://doi.org/10.1080/13527266.2026.2687804

Article SourceㄩInforma UK Limited


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