[Emerald] Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication

hienpham2710 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Consumer Marketing

AuthorsㄩYitong Wang; Kudzai Sauka; Frederik Bungaran Ishak Situmeang

Published dateㄩ2025-6-11

DOIㄩ10.1108/jcm-04-2024-6806

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-6806/full/xml

Article linkㄩhttps://doi.org/10.1108/jcm-04-2024-6806

Article SourceㄩEmerald


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