[Other] [Single chapter]Survey research, big data, and exploratory and confirmatory science

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journalㄩHandbook of Social Psychology and Consumer Behavior

AuthorsㄩDawn Iacobucci; Deidre L. Popovich; Maria Petrescu; Anjala Krishen

Published dateㄩ2026-6-23

DOIㄩ10.4337/9781035327607.00037

PDF linkㄩhttps://www.elgaronline.com/view/book/9781035327607/chapter25.xml

Article linkㄩhttps://doi.org/10.4337/9781035327607.00037

Article SourceㄩEdward Elgar Publishing


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