[Taylor&Francis] Advertising Value and Advertising on the Web

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journalㄩJournal of Advertising Research

AuthorsㄩRobert H. Ducoffe

Published dateㄩ1996-9-

DOIㄩ10.1080/00218499.1996.12466626

PDF linkㄩhttps://www.tandfonline.com/doi/ ... 18499.1996.12466626

Article linkㄩhttps://doi.org/10.1080/00218499.1996.12466626

Article SourceㄩInforma UK Limited


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