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[Emerald] ※Game on!§ Pushing consumer buttons to change sustainable behavior: a gamification field study

thap6753 Post time Yesterday 17:59 | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩRory Francis Mulcahy; Ryan McAndrew; Rebekah Russell-Bennett; Dawn Iacobucci

Published dateㄩ2021-10-6

DOIㄩ10.1108/ejm-05-2020-0341

PDF linkㄩhttps://www.emerald.com/insight/ ... -2020-0341/full/xml

Article linkㄩhttps://doi.org/10.1108/ejm-05-2020-0341

Article SourceㄩEmerald﹝


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Sweetums33 Post time Yesterday 17:59 | Show all posts

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