[Taylor&Francis] The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness

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journalㄩJournal of Advertising Research

AuthorsㄩLynn J. Jaffe; Paul D. Berger

Published dateㄩ1994-7-

DOIㄩ10.1080/00218499.1994.12466960

PDF linkㄩhttps://www.tandfonline.com/doi/ ... 18499.1994.12466960

Article linkㄩhttps://doi.org/10.1080/00218499.1994.12466960

Article SourceㄩInforma UK Limited


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