[Springer] Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective

Yuen_Ne Post time Yesterday 22:04 | Show all posts |Read mode
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journalㄩElectronic Markets

AuthorsㄩRi Na; Ruyi Ge; Anan Hu; Qingfeng Zeng

Published dateㄩ2025-12-

DOIㄩ10.1007/s12525-025-00813-8

PDF linkㄩhttps://www.tandfonline.com/doi/abs/10.1080/15332667.2025.2508024

Article linkㄩhttps://doi.org/10.1007/s12525-025-00813-8

Article SourceㄩSpringer Nature

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Youssef_Mus Post time Yesterday 23:48 | Show all posts

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