[Other] Information quality and source credibility influence purchase intention in live-stream advertising: A moderated mediation model

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This post will be closed automatically in 2026-07-02 22:13

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journal：Social Behavior and Personality: an international journal

Authors：Changhua He; Norliana Hashim; Syafila Kamarudin; Mengyao Yu; Lijun Shi; Chengen Li; Chen Peng

Published date：2026-2-9

DOI：10.2224/sbp.15117

PDF link：https://www.ingentaconnect.com/c ... 4/00000002/art00005

Article link：https://doi.org/10.2224/sbp.15117

Article Source：Scientific Journal Publishers Ltd。

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