[Emerald] Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects

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journalㄩMeasuring Business Excellence

AuthorsㄩHeru Yulianto; Yohanes Sutomo; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni

Published dateㄩ2022-11-2

DOIㄩ10.1108/mbe-02-2021-0025

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0025/full/xml

Article linkㄩhttps://doi.org/10.1108/mbe-02-2021-0025

Article SourceㄩEmerald


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