[Wiley] The Effect of E咀ommerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios

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journalㄩJournal of Consumer Behaviour

AuthorsㄩSha Xiong; Ruijuan Wu; Yan Li

Published dateㄩ2026-3-

DOIㄩ10.1002/cb.70084

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.70084

Article linkㄩhttps://doi.org/10.1002/cb.70084

Article SourceㄩWiley


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