[Elsevier] Virtual influencers* attractiveness effect on purchase intention: A moderated mediation model of the Product每Endorser fit with the brand

KimKhang123 Post time 6 hour(s) ago | Show all posts |Read mode
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journalㄩComputers in Human Behavior

AuthorsㄩHyojung Kim; Minjung Park

Published dateㄩ2023-6-

DOIㄩ10.1016/j.chb.2023.107703

PDF linkㄩhttps://www.sciencedirect.com/sc ... 747563223000547/pdf

Article linkㄩhttps://doi.org/10.1016/j.chb.2023.107703

Article SourceㄩElsevier BV


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