[Elsevier] Enhancing green advertising: How emotional and rational appeals influence tourists* pro-environmental intentions based on behavior types

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journalㄩJournal of Hospitality and Tourism Management

AuthorsㄩZiyi Qiu; Sirong Chen; Rob Law; Yifan Zuo; Mu Zhang

Published dateㄩ2025-6-

DOIㄩ10.1016/j.jhtm.2025.05.016

PDF linkㄩhttps://www.sciencedirect.com/sc ... 447677025000701/pdf

Article linkㄩhttps://doi.org/10.1016/j.jhtm.2025.05.016

Article SourceㄩElsevier BV


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