[Taylor&Francis] AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer每Product Fit

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journalㄩJournal of Interactive Advertising

AuthorsㄩYang Feng; Huan Chen; Quan Xie

Published dateㄩ2024-1-2

DOIㄩ10.1080/15252019.2023.2284355

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2284355

Article linkㄩhttps://doi.org/10.1080/15252019.2023.2284355

Article SourceㄩInforma UK Limited


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