[Springer] [Single chapter]Social Media Influencer, Sustainability Communication, and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing

Linhnhi1111 Post time Yesterday 23:58 | Show all posts |Read mode
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Elgammal, I., Majeed, S. (2024). Social Media Influencer, Sustainability Communication, and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing. In: Rather, R.A. (eds) Consumer Brand Relationships in Tourism. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-031-59535-6_8

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