[Elsevier] When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩUsman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa; Muhammad Waqas

Published dateㄩ2026-2-

DOIㄩ10.1016/j.jretconser.2025.104592

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698925003716/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104592

Article SourceㄩElsevier BV


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